Ubisoft acquires the Tom Clancy Name

Well this sucks.

Today, Ubisoft announced that it has made an agreement with Tom Clancy to acquire all intellectual property rights to the Tom Clancy name for use in video games and ancillary products including related books, movies and merchandising products.

“After ten years of a highly successful collaboration which has seen the creation of blockbusters that set standards in the videogame industry, such as Tom Clancy’s Splinter Cell, Tom Clancy’s Ghost Recon, and Tom Clancy’s Rainbow Six, today, acquiring the perpetual property rights of the Tom Clancy name for video games and related projects is a major event,” stated Yves Guillemot, Chief Executive Officer at Ubisoft. “The future of our industry lies in our capacity to create and develop brands that captivate consumers and that present a myriad of opportunities for the full spectrum of entertainment, be it video games, books, movies or other media. The Tom Clancy brand is recognized around the world for offering exciting video games, films and books. The most recent example of such value creation through brand management is the EndWar book, based on the video game story, which has been in the NY Times top 10 Paperback Mass Market Fiction bestseller list for the last four weeks. Capitalizing on the strong franchises that we’ve built over the past 10 years, we will take the Tom Clancy game brand to the next level of the global entertainment industry.”

A lot of people – mostly fans – are thinking that Ubisoft has bought out Tom Clancy’s video game company Red Storm Entertainment. That is not true. This basically means that Ubisoft has the right to change whatever Red Storm puts into the games. That’s all.

How will this effect the upcoming strategy game Tom Clancy’s Endwar?

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